According to one analyst, Apple has been negotiating with US networks to raise the price they pay for the iPhone 6 by $100 (£60). It is currently unclear if Apple is trying to do the same with UK networks.
The information came to light in Jefferies analyst Peter Misek’s latest investors note, which was released on Monday.
According to Misek, despite an increase in competition from cheaper smartphones, the move could benefit Apple.
“The possibility may at first seem farfetched in light of investor concerns regarding possible carrier subsidy and handset price cuts due to smartphone saturation and lack of differentiation,” Misek said in the note.
“But we think this general lack of differentiation could be the reason why Apple may be able to get a price increase. Carriers realise that the iPhone 6 will likely be the only headline-worthy high-end phone launched this year and that they will lose [subscribers] if they do not offer it.”
Of course, the big question is who will foot the increased bill? According to the analysts, it is extremely unlikely gadget fans will bear the full brunt.
According to Misek’s colleagues at Jefferies, networks in the US are simply not in the position to refuse Apple’s demands. As Mike McCormack and Jerry Dellis commented, networks risk losing customers if they refuse to the new, higher price.